Zeitwinkel: appreciating the value of time
Zeitwinkel is an independent Swiss watchmaking brand that creates handcrafted timepieces with automatic manufacture movements. It was founded by three friends who are still as passionate about appreciating and preserving time as they were in 2006.
When our founders started their journey, a key part of their motivation was to build watches they would want to wear themselves. Convinced that time is the most precious commodity of all, they firmly believed that their watch would have to reflect that exceptional value.
First and foremost, it meant that no shortcuts could be taken in the creation of a Zeitwinkel watch. Starting with the three-year development of our manufacture movements, we always prioritized adding true value to our watches over investing into marketing or branding.
The countless hours spent at the bench by our watchmakers are preserved in every timepiece that leaves our workshop in Saint-Imier. We know that our watches will witness many important moments on the wrist of their owners and we think it’s only fitting that we invest a lot of our time into creating them. That’s the essence of what our founders intended when they decided to build watches “for themselves”.
