The only sketchy thing about us

If you have met our co-founder Ivica “Maks” Maksimovic and spent any time with him, you have very likely witnessed him taking out his notebook and a pen. And before you know it, Maks has started to draw a new watch design, his surroundings  - or even you!

Maks sketching a bezel design at Baselworld 2010. We promised Maks that we will test this design on an actual watch one day, so keep your eyes open for it!

More than once, he has handed surprised visitors at watch shows a page from his sketch book. Occasionally, the entire sketch book has found a new home with a watch enthusiast.

Maks immortalizing WatchTime 2023 in New York City.

Last but not least, if you visit us in Saint-Imier and Maks is around, ask him for a sketch. This one was for a watch enthusiast who visited us in 2018: a Zeitwinkel watch dreaming of an octopus with enough arms to wear several Zeitwinkel watches at once…